About us

Mission:

Mindful Counseling’s mission is to banish mental health stigma and to empower community members to love their whole authentic selves so they can feel, deal, heal, and thrive. 

Vision:

To impact the mental health world with modern, relatable, holistic treatment so clients can authentically thrive and  to banish stigma by creating awareness of, appreciation for, and acceptance for mental health self care.

Values:

Connection. 

We believe connection is key to healing and want to provide ways for staff and clients to connect to themselves and to our community so they can thrive. We strive to embody realness & foster connection through vulnerability, authenticity, empathy and compassion. We believe in being relatable and the healing nature of relationships, safety, and trust.

Promoting inclusion.

We promote hiring clinicians of varying backgrounds, beliefs, and specialties to better serve the diverse and unique experience of our clients. It’s also important that our office promotes a foundation of diversity, equity, and inclusivity in its culture and practice. We strive to be a safe space for those who are marginalized & we want to foster an environment that honors diverse voices, trainings, and lived experiences. 

Serving the community.

We value accessibility and holistic mental health and seek to provide creative ways to nourish wellness, connect, & support our community. We value education and relationships and know strong community bonds allow us to work collaboratively, grow, and feel deal heal. We regularly host speakers and provide trainings from other community members. We strive to offer accessible options for care and encourage our team to connect to the community through service, activism, education, training, networking, and support. 

Invest in quality.

We’re committed to providing the best atmosphere for our clients and our team. Our commitment is seen in our beautiful workspace for our employees and a comforting space for our clients and in offering the extra touches like coffee + tea stations, relatable and professional therapists, peaceful music, a collaborative environment for our team, and wrap around services for our clients. We promote continued education for our clinicians through quarterly trainings in evidence-based practices so clients can feel safe knowing their therapist is always growing in their skill and clinicians feel confident with their knowledge and education. We believe investing in quality nurtures safety, trust, professionalism, confidence, empowerment, growth & knowledge. 

How Mindful Counseling Began

In 2017 Tiffany Roe was giving 1:1 therapy on a hand-me-down-futon in her private practice & teaching in the behavioral science department as an adjunct faculty member at Utah Valley University. One day she decided to share “therapy thoughts” to consumers on instagram. No other therapists were doing that back then, but she felt called to “change the mental health game” and to “make mental health information more accessible.”

Tiffany shared education on eating disorders, disordered eating, body image, intuitive eating, mindfulness, emotional regulation, self care, perfectionism, inner child work & our community loved “therapy thoughts” and shared Tiffany’s vales of authenticity & empowerment. Mindful Counseling served the community with a strong voice empowering others to make peace with mind, body, & food. She coined (and trademarked) her motto’s: THERAPY IS COOL® & FEEL DEAL HEAL®.

In 2019 Mindful Counseling opened a mental health studio and integrated yoga, meditation, somatic movement, sound baths, and more to bring holistic healing to the mental health game.

Mindful Counseling grew & evolved as Tiffany grew and evolved as a human. As she deconstructed her own religious faith and shared openly about that, hundreds… eventually thousands of people in the community related and wanted counseling as they tried to navigate a faith transition. Mindful Counseling started seeing over 900 clients a month in Provo and 98% were navigating a faith-based deconstruction.

In 2021 Tiffany Roe was recognized as a Utah 40 under 40 business owner for Mindful Counseling & the work it’s doing to change lives and empower our community.

Mindful Counseling continued to grow & evolve with our founder. Tiffany publicly came out as queer in 2022 and again… hundreds and eventually thousands of people in the community related and knew Mindful Counseling was a safe place to BE YOUR AUTHENTIC SELF.

Mindful Counseling is now a group counseling practice, with two locations, and a diverse staff dedicated to serving our community, being a safe place for people to be authentic, and a cutting edge modern therapy practice with mind body solutions for mental health.

We’re stoked you’re here & to grow with you while we make therapy cool and feel deal heal.